Panera Bread

Executive Summary Panera loot was established in 1981 by Louis Kane and Ron Shaich down the stairs the name Au Bon Pain club Inc. In 1993 they purchased exaltation Louis scratch line Company Cafés, which in 1997 were renamed Panera Bread in altogether markets outside of St. Louis. Today, Panera Bread is a drawing card in the quick-casual eating place business and is expanding across northern America. It currently operates 1,452 company owned and franchise operated bakeshop cafes in 40 states and in Ontario Canada. Their culture is to create a speciality café anchored by an authentic, fresh borecole artisan bakery and upscale quick service computer menu selection for urban workers and suburban dwellers. They want to make the welcome of dining at Panera so attractive that customers would be impulsive to pass by outlets of other fast casual restaurant competitors in request to dine in a close Panera Bread. As of Q1 of 2011, Panera Breads financial statemen ts reported score revenues of $422 million, with a brighten Income of $33 million, or $1.09 per diluted sh atomic number 18. Paneras system is: * To leave behind a premium specialty bakery and café experience to urban workers and suburban dwellers * Closely aligned with a broad specialty and uniqueness that consumers find appealing.

* Offer fast, quick and healthy f be menu in a loose ambience. * Constantly quiz and renovate their menu options. One of the chief(prenominal) issues that Panera Bread faces is that they have healthy competition thought-out the fast food and restaurant I ndustry. This industry is always changing, ! creating new competitors and forcing others out of business. To cover to be triumphful, Panera Bread essential be on go by of their marketing strategy and make sure they study and write out what their competitors are doing, what their customers want, and the direction the economy is heading. Two key factors to their success are their current financial stability and the long shape visual sensation that their founders and managers have, to make Panera Bread a...If you want to get a large essay, order it on our website: BestEssayCheap.com

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