PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer         More alert and selective         Has degradeder ever-changing needs and habits         Increased efficiency to spend on a wide range of products          approachability and willingness to use credit         Quality conscious          rude consumers atomic number 18 specially price sensitive. A company which was established remembering all these in mind with a vision choose together everyday needs of people everywhere was Hindustan prize special(a) or HLL as we all know. A few fast facts some the company:         Indias largest fast moving consumer goods company         30 power brands          lead in home and personal care, foods and beverages.          approximately 40000 employees.         1931- Unilever registers company in India - Hindu stan Vanaspati Manufacturing Company         1956 - HVM, LBIL, UTL liquify to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - Project shakthi HLLs partnership with plain self-importance help groups         2003 - open up of Hindustan Lever Network. Explain the business structure sounding into the slide. Categories and brands: complicate soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, cooking oils, ice creams, health care, confectioneries and intercommunicate food marketing.

gift th! e 4ps Product Price Promotion Place Product - Tooth spread head Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per penny of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth powder market depends almost entirely on rural demand. now we indispensableness 50 per cent of our sales from our rural turnover. Understanding the ability of rural area, it... If you want to get a full essay, cat it on our website: BestEssayCheap.com

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